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Sek.Intellectual Property is the oil of the 21st century. Why did Warner Bros. make a Barbie movie? Because the toy itself is a media property. Films are now "two-hour commercials" for merchandise, theme parks (Universal’s Epic Universe), and sequels. Original screenplays are riskier; recognizable IP is safer.
Hollywood is aggressively licensing game IPs for premium television and film. From upcoming movies like Street Fighter