Consider the hypothetical but realistic example of Seasalt Swim Co. , a mid-tier brand struggling with returns. Their return rate for bikini tops was 18%, mostly due to "poor fit."

: Secure straps are essential for bust support .

The designation refers to several things:

In the world of online swimwear shopping, the professional studio shot is no longer the final word. Today, the —that section of a website featuring real photos from real buyers—has become the most influential tool for finding the perfect fit.