The core of the campaign was deceptively simple. On October 23, 2020, Ty Dolla $ign announced that for 48 hours only, fans could purchase a limited-edition ZIP file of his new album for $5. This was not a pre-order for a vinyl record, nor a ticket bundle. It was a raw, unadorned digital folder containing 25 tracks and, crucially, a PDF of “Ty’s secrets.”
is a commercial mixtape by American artist Ty Dolla $ign, released on September 23, 2016 , through Atlantic Records. ty dolla ign campaign zip