In Indian culture, family is highly valued, and women are often expected to prioritize family needs over personal aspirations. The joint family system, prevalent in many Indian households, can be both a blessing and a challenge for women. On one hand, it provides a support system and shared responsibilities; on the other hand, it can lead to a loss of individual identity and autonomy.

India has seen a surge in women-led startups. Whether it’s rural women forming self-help groups (SHGs) to create local crafts or urban "mompreneurs" launching e-commerce brands, the spirit of financial independence is thriving.