Logotype Michael Evamy Site

, the book catalogs over 1,300 typographic identities from around the world. Evamy argues that a great logotype must be distinctive, memorable, and clear—ideally doing these things better than its competition. Key features of the collection include: Visual Taxonomy

In the sprawling ecosystem of graphic design literature, few books achieve the status of "essential reference." Most fall into two camps: the glossy coffee-table collection of pretty pictures with little context, or the dense academic tomb that is unreadable to practitioners. But in 2012, author and design journalist published a work that found the elusive sweet spot. That book is simply titled Logotype . Logotype Michael Evamy