If you have been scrolling through your curated feeds lately, you might have noticed a conspicuous absence. There are no joint brand deals. No "my bestie vs. me" dance routines. And definitely no passive-aggressive subtweets.
By collaborating extensively, Lily Glee and Savannah Sixx have effectively merged their individual fanbases. A fan who discovered Lily through fashion content is introduced to Savannah’s alternative edge, and vice versa. This cross-pollination is a textbook example of smart digital marketing. Each creator brings their own demographic to the table, resulting in exponential growth for both. lily glee%2C savannah sixx