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: Experts project the U.S. market to reach $808 billion by 2028 , growing at an average annual rate of 4.3%.

Modern media content is hyper-personalized. While this means you are more likely to find shows and music you love, it also creates "filter bubbles." When media content is tailored strictly to our existing preferences, we risk losing the "water cooler moments"—the shared cultural experiences that once unified large groups of people.