Giuliano da Empoli, an Italian writer and political scientist, brings to light the intricate world of political consultants and digital strategists who have mastered the art of influencing elections and shaping political landscapes. Through his detailed research, including interviews with leading figures in the field, da Empoli sheds light on the inner workings of political engineering, revealing how modern technologies and data analysis are used to sway public opinion.
The title refers to the shift from rational political discourse to a logic based on emotion and friction. Da Empoli argues that modern populism doesn't succeed through a coherent platform, but through a constant stream of "chaos" that keeps the public engaged. Key themes in the book include: giuliano da empoli los ingenieros del caos pdf cracked