The platform faces stiff competition now. MX Player, Kooku, and Fliz (from ALTBalaji) have joined the race. To stay ahead, Ullu is pivoting in three directions:
A straightforward fantasy: the relationship between a rich employer and his domestic help. This series played on the classic "forbidden class divide" trope and became a massive hit in Tier-2 and Tier-3 cities. ullu web seres