The real golden age began in the 1960s and 1970s. Under the socialist management of Yugoslavia, expanded rapidly. It shifted from coastal tramping to deep-sea bulk carriers. By 1980, the company boasted one of the most modern fleets in the Mediterranean, flying the Yugoslav flag from the Baltic Sea to the ports of Shanghai. During this period, the company became a training ground for thousands of Montenegrin sailors, earning Bar the nickname "The School of the Sea."
: Employment terms for crew members are governed by a specific Collective Agreement crnogorska plovidba