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The current era of is defined by the "Streaming Wars." Netflix, Disney+, Max, Amazon Prime, and Apple TV+ are spending hundreds of billions of dollars on original programming. The goal? Capture subscriber "share of wallet" by offering exclusive content.

: Platforms are moving away from pure subscription models (SVOD) toward a mix of ad-supported (AVOD), free ad-supported TV (FAST), and direct commerce integration. 2. The Dominance of Short-Form & Vertical Media Amateur.2023.Daniela.Antury.Broken.Down.XXX.108