[Pre‑Stream Intro – 2 min] - Greet audience in Malayalam, mention today’s local festival (Onam). - Display “Live Poll: Which Onam dish do you love?” with 4 options.
While she remains a staple on various OTT platforms like Fliz and Alt Balaji, her live content has carved out a massive niche on alternative channels:
Sapna Sappu, a popular Indian social media personality, has gained a massive following for her engaging live videos. This paper aims to examine the quality and impact of her live videos, exploring whether they are indeed "better" than other content creators. Through a mixed-methods approach, combining both qualitative and quantitative data, this study assesses the production quality, audience engagement, and overall effectiveness of Sapna Sappu's live videos.