Today’s fashion armpit has no single rulebook. Instead, there are aesthetics. Which one is yours?
Yes, your deodorant is now a fashion accessory. Why? Because on visible armpits, white marks, yellow stains, and chunky residue are part of the outfit’s visual impact.
To understand the rise of armpits fashion, you have to look at the macro trends of the 2020s. We are living in the age of the "skin-timacy." After years of oversized hoodies and lockdown loungewear, fashion has swung violently toward exposure. But not just any exposure— strategic exposure.
Today, armpit fashion and style are characterized by a wide range of trends and practices. Some of the most popular include: