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A formula: CPV = (Total Customer Benefit) – (Total Customer Cost). The slides typically break down tangible benefits (product quality) vs. psychological costs (time, effort).

You can find PPT slides for "Marketing Management" by Philip Kotler, 16th edition, on various websites. Some popular options include: A formula: CPV = (Total Customer Benefit) –

First published in 1967, Marketing Management has evolved through 16 editions to reflect changes in global markets, digital disruption, and consumer behavior. The 16th edition (ISBN-13: 978-0133856460) introduces: You can find PPT slides for "Marketing Management"

trategy: Identifying target customers and crafting a strong value proposition. T actics: Perfecting the marketing mix variables. I mplementation: Executing the operations and logistics. T actics: Perfecting the marketing mix variables

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