For the average professional, this is exhausting. The requirement to be not only good at your job but also good at talking about your job creates a second shift of content production. It favors those with the time and confidence to edit videos and write threads, potentially leaving behind brilliant minds who prefer to let their work speak for itself.
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On , Twitter was chaotic but effective. A single "thread" analyzing an industry trend got more visibility than a published white paper. For the average professional, this is exhausting
2018 was a landmark year for the . It was the year people stopped asking "Is being a YouTuber a real job?" and started asking "How do I become one?" Content serves as living evidence of expertise