: Managing budgets and creative briefs from ideation to post-performance reporting.
Her social media presence (e.g., Instagram @kellympayne ) blends personal lifestyle with professional updates, such as her move to LA and new industry signings. The 2024 Video Creator Landscape manyvids 2024 kelly payne a desired affair 4 xx upd
. She specialized in "platform-native storytelling," optimizing digital assets for formats like TikTok and Instagram to maximize reach among under-35 audiences. : Managing budgets and creative briefs from ideation
Beyond her corporate role, Payne is active as a video content creator, utilizing platforms like Facebook and Instagram to engage audiences. : A Facebook Reel posted in August 2024 reached 42,000 views . : Simultaneously, she has established herself as a
: Simultaneously, she has established herself as a Brand Marketing Executive and Digital Specialist at the BBC, where she leads social-first campaigns for major titles like EastEnders and The BAFTAs .