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: Brands grow by increasing the number of people who buy them (penetration), rather than trying to make current customers more loyal. Mental & Physical Availability : how brands grow part 2 pdf free

While the original by Byron Sharp dismantled long-held marketing myths, the sequel, How Brands Grow Part 2 (co-authored with Jenni Romaniuk ), provides the practical evidence needed to apply these "laws" across diverse sectors like B2B, services, and luxury markets. If you're interested in learning more about brand

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If you are a marketer, a brand strategist, or a business student, you have likely encountered the seismic shift caused by Byron Sharp’s first book, How Brands Grow: What Marketers Don’t Know . Published in 2010, it shattered decades of marketing dogma with evidence-based laws, such as the "Double Jeopardy" law and the importance of physical and mental availability.