have moved media from scheduled "appointment" viewing to on-demand consumption, prioritizing convenience and mobility via smartphones [15, 23]. Active vs. Passive Engagement
The decade began with Netflix still in its early stages, but by the end of 2020, it had become a household name, revolutionizing the way we watch television and movies. The launch of other streaming services like Hulu (2008), Amazon Prime Video (2006), and Disney+ (2019) further expanded the market, offering consumers a vast array of choices. This shift towards streaming has not only changed viewing habits but also created new opportunities for creators to produce original content. wwwmomxxx
If you want to move from consumer to creator: have moved media from scheduled "appointment" viewing to