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Cable television exploded the "mass" audience into fragments. Channels dedicated solely to news, sports, cooking, or music allowed people to curate their intake. This was the beginning of "subcultures" within media.

This creates an immersive ecosystem where fans can "live" within their favorite stories. Franchises like Marvel, Star Wars, and The Last of Us leverage this to maintain engagement year-round, turning casual viewers into dedicated lifelong fans. The Future: AI, VR, and the Metaverse asiaxxxtour2023buonapetiteasiaandnaomibobba hot

Entertainment can be classified based on how the audience engages with it: Cable television exploded the "mass" audience into fragments