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Cleaning and processing data using tools like SPSS or SAS for statistical insights. Report Preparation and Presentation:
Naresh Malhotra's Marketing Research: An Applied Orientation naresh malhotra marketing research ppt download exclusive
Malhotra provides extensive guidance on minimizing "non-sampling errors" during this phase—basically, ensuring the people collecting your data don't accidentally bias the results. 5. Data Preparation and Analysis Cleaning and processing data using tools like SPSS