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Overall, Suehiro’s work stands as a of a contemporary Indonesian meme, offering transferable insights for scholars of digital culture worldwide.
Applying memetic theory, the phrase’s (exact wording retained across platforms) combined with low production cost (short caption, easy lip‑sync) maximised its fitness . The fitness landscape shifted when creators layered it with situational irony, allowing the meme to occupy multiple ecological niches (romance, labor, politics).