In 2022, she took the final step in modern media evolution by launching her own reality series on Disney+ Hotstar, Moving In With Malaika

In a popular media landscape often criticized for being shallow, Malaika’s podcast allows her to engage in vulnerable, high-quality conversations. This diversification of formats—from loud dance numbers to intimate podcast chats—showcases her range as an entertainment personality.

She followed this with Gur Naalo Ishq Mitha (2002) and the iconic Munni Badnaam Hui (2010). The latter became a phenomenon, generating billions of impressions and shaping the dialogue around regional cinema’s crossover into mainstream Hindi popular media. Malaika turned the "item number" into a legitimate cinematic event—a format that creators still try to replicate today.

As the tectonic plates of media shifted from cable television to Over-The-Top (OTT) platforms and Instagram Reels, Malaika evolved ahead of the curve. While many of her contemporaries struggled to adapt, Arora recognized that entertainment content was no longer just about the silver screen; it was about the mobile screen.

from Dil Se.. (1998): Performed on a moving train alongside Shah Rukh Khan, this remains one of the most celebrated dance sequences in Indian cinema history.

Malaika's popularity extends beyond traditional media platforms. She is an active presence on social media, with millions of followers on Instagram, Twitter, and Facebook. Her engaging posts, behind-the-scenes glimpses, and motivational messages have made her a beloved personality among young Indians.