Half of Millennials identify as part of the "sandwich generation," facing the dual financial pressure of caring for both children and aging parents. fulcrum.sg 2. Digital & Social Trends Digital Habits: Indonesian Gen Z spends an average of six hours daily on social media
Thrift stores ( baju bekas ) are the rage. Youth dig through bins for 90s Tommy Hilfiger jackets or vintage Levis, styling them with traditional Batik shirts. This isn't just about saving money; it is about sustainability and a unique identity. Half of Millennials identify as part of the
In the beauty department, Korean and Japanese products have become staples in many Indonesian youth's skincare and makeup routines. The use of face masks, serums, and creams is widespread, and social media platforms are filled with tutorials and product reviews. Youth dig through bins for 90s Tommy Hilfiger
Known as pakaian bekas or monmon , buying second-hand is a badge of honor for the eco-conscious and style-savvy. The use of face masks, serums, and creams
The "Third Place" is almost always a coffee shop. These spaces serve as makeshift offices for freelancers, studios for creators, and communal hubs for gamers.