“When you hear a statistic, you ask, ‘Is that true?’ When you hear a story, you ask, ‘What should I do?’” — Narrative therapist Dr. Elaine Reese.
Historically, campaigns relied on shock value. Think of the gruesome car crash PSAs or the red ribbons that said “AIDS is deadly.” While memorable, these campaigns often alienated the very people they aimed to help. They created an "us vs. them" dynamic, pushing survivors into the shadows of shame. rape dasiwap.in