If the answer is "they get a free PDF and then silence," you are losing money.
: Occasional "first dibs" on businesses looking to hire email copywriters trained in his specific style. blog - Ben Settle ben settle email players 1 15 new
: Strategies for profiting from other people's products using "solo ads" and non-ad formats. The "Limbaugh" Method If the answer is "they get a free
A psychological hack where you dare people to leave. Those who stay are "players"; those who leave were never customers. The "Limbaugh" Method A psychological hack where you
: Content often includes specific examples, such as how to write solo email ads or integrate email with permission-based text messaging. Why Marketers Follow the "Settle Way" Email Players Skhema Book by Ben Settle | Goodreads
Why "Dear valued customer" kills your bank account. Law #5 teaches the Settle F-bomb strategy (using profanity only when it increases conversion, not for shock value).