Teens are increasingly "video-first," with 43% watching more than two hours of digital video daily.

While TikTok leads in time spent, YouTube maintains the greatest overall reach among teens at 94.1%.

The teenage years are a time of self-discovery, growth, and exploration. For many teens, social media and online platforms have become an integral part of their daily lives, shaping their interests, behaviors, and interactions. One aspect that has gained significant attention in recent years is the rise of "big video" lifestyle and entertainment among teens.