Mendesain Logo by Surianto Rustan is a foundational Indonesian text focusing on the conceptual, theoretical, and strategic foundations of logo design rather than software-based tutorials. The work emphasizes a "back-to-basics" approach, covering the history, anatomy, and design principles of visual identity for students and professionals. Note that this original title has been succeeded by the updated two-volume series, LOGO2021 . Mendesain Logo - Surianto Rustan, S.Sn. - Google Books
To guide aspiring designers, the book identifies frequent mistakes: Plagiarism : The danger of "logo mills" and copying existing work. Complexity : Over-designing a logo until it becomes illegible. mendesain logo surianto rustan pdf
But here’s the deeper point: .
: Explains what a logo is, its anatomy (logotype, logogram, signature), and its role as a vital visual identity in business. Mendesain Logo by Surianto Rustan is a foundational
Surianto Rustan outlines five non-negotiable principles: Mendesain Logo - Surianto Rustan, S
Surianto Rustan adalah seorang desainer grafis, penulis produktif, dan pengajar senior dengan pengalaman lebih dari 20 tahun di dunia akademik. Beliau telah menerbitkan berbagai buku desain yang sangat teknis namun mudah dipahami, seperti Layout: Dasar & Penerapannya , Huruf, Font & Tipografi , serta seri Warna & Warni . Reputasinya sebagai analis sektor kreatif menjadikannya rujukan utama dalam industri branding di Indonesia.