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During this period, the unique cultural texture seemed to vanish. The tharavadu was replaced by the Australian bungalow. The local chaya kada (tea shop) was replaced by Swiss locations. For a brief period, Malayalam cinema lost its voice, becoming a poor imitation of larger industries.

Malayalam literature has had a profound impact on the film industry. Many films are adaptations of literary classics, such as O. V. Vijayan's "Kesarimuthu" and M. T. Vasudevan Nair's "Niyatha". These adaptations not only showcase the literary richness of Kerala but also provide a platform for social commentary and critique. Filmmakers have addressed pressing social issues like inequality, casteism, and women's rights, reflecting the state's progressive and socially conscious ethos.