The global media and entertainment (M&E) industry is undergoing a significant transformation, with revenues projected to reach approximately $677 billion by 2025
Influencer Marketing Hub (2022). Influencer marketing benchmark report. Retrieved from https://influencermarketinghub.com/influencer-marketing-benchmark-report/ The global media and entertainment (M&E) industry is
Entertainment content and popular media have shared a co-dependent relationship since the rise of mass society in the late 19th century. From the serialized novels in newspapers to radio dramas and televised sitcoms, the medium has always influenced the message. However, the shift from a broadcast (one-to-many) model to a network (many-to-many) model has accelerated this symbiosis. Today, platforms like TikTok, Netflix, and YouTube do not just host entertainment; their proprietary algorithms, interface designs, and user feedback loops directly influence what content is produced, how long it runs, and how it is consumed. This paper explores three key dimensions of this evolution: narrative structure, production logic, and audience agency. From the serialized novels in newspapers to radio