To understand the weight of the social media reaction to her death, one must first appreciate the bedrock of her fame. Vera Dijkmans was not a flash-in-the-pan celebrity. She was a staple of the Flemish entertainment industry for over two decades.

As her fame grew, so did her online presence. Dijkmans expanded her reach to YouTube, where she shared vlogs, makeup tutorials, and lifestyle content. Her relatable and down-to-earth persona resonated with young viewers, and she became a role model for many.

: Her content typically features trendy streetwear, including the "rip top" style (distressed or cropped shirts), which aligns with her fashion-forward digital brand.