The Marvel Cinematic Universe (MCU) is often credited with revolutionizing the superhero movie genre. With the release of Iron Man (2008), Marvel Studios began to build a vast and interconnected universe of superhero films. The MCU's success was unprecedented, with films like The Avengers (2012) and Avengers: Endgame (2019) breaking box office records and captivating audiences worldwide.

Streaming is no longer just a collection of apps; it is evolving into a "Cable 2.0" model where fragmentation is being countered by massive bundles and "lifestyle operating systems". boardroom.tv

For decades, popular media was "linear." We sat down at 8:00 PM to watch a specific show because that was when it was broadcast. This created a "watercooler effect," where everyone was consuming the same culture at the same time.