The 2026 industry strategy favors established over original content, aiming at fans in their 30s and 40s with higher disposable income. You and I Are Polar Opposites
The industry currently faces a crossroads. A shrinking, aging population means the domestic market is tightening, forcing companies to look outward. This has led to a surge in collaborations with platforms like Netflix and the global "simulcasting" of anime. The 2026 industry strategy favors established over original
While streaming kills linear TV in the West, terrestrial television in Japan remains astonishingly powerful. The primetime landscape is dominated by three formats: The 2026 industry strategy favors established over original