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: In the first half of 2024 alone, gross collections reached ₹743 crore , tripling the industry's share of the Indian box office from 5% to 15%. By May 2024, worldwide gross surpassed ₹1,000 crore for the first first time in a calendar year.

Because in the end, Malayalam cinema isn't just a product of Kerala. It is the soul of Kerala, projected onto a 70mm screen. : In the first half of 2024 alone,

Malayalam cinema has had a significant influence on Indian cinema as a whole. Many filmmakers from other industries have been inspired by the storytelling, cinematography, and direction of Malayalam films. The industry has also seen a rise in collaborations between filmmakers from different industries, which has led to the creation of innovative and critically acclaimed films. It is the soul of Kerala, projected onto a 70mm screen