Breaking down the client's brief into key themes and associations.
Elena cried. Not because the logo was pretty, but because it was seen . She paid him double. Breaking down the client's brief into key themes
While a logo doesn't need to tell a literal story, it should have a "hook"—a visual quirk or concept that makes it interesting. This is often found in the or a clever visual double-entendre (e.g., the arrow in the FedEx logo). the arrow in the FedEx logo).
