: Named after Amber Hagerman, this campaign turned a tragic abduction into a nationwide emergency response system. The "story" of the survivor (or in this case, the victim's legacy) creates a sense of urgency that forces governments to act.

However, wielding survivor stories is not without risk. The most well-intentioned awareness campaigns can inadvertently retraumatize the very people they aim to help. The infamous "poverty porn" of some non-profits, or the graphic reenactments of sexual assault in PSAs, often cross the line from awareness into exploitation.